Hi there,
I’m Fanny Marcoux and provide impact businesses with ethical and sustainable analytics.I have some values in my personal life, and I want to include them in my professional life as well.
I buy organic and local products from brands that respect their employees, providers, and customers.
However, in analytics, we depend on big corporations, while there are alternatives. That doesn’t make sense.I’d like to offer more ethical and sustainable analytics to impact businesses.
Testimonials
CJ – Ecommerce Consultant
Fanny is a true professional! Understated, on time, and over delivers. Next contract going up now to continue the great work together. Thank you!
Jeff – Digital Director
Fanny has become a vital consultant for ongoing work related to Google Analytics, Looker, Google Tag Manager, Google Ads, Google Search Console, and more.
Sebastien – SEA Agency
Fanny is a consultant who is involved, thorough, and meets deadlines. I can then easily recommend her and will work with her again.
Services
Step 1 – Audit
Do you have analytics? Who knows, maybe. But, you, you don’t know.I review your whole setup and document everything.You know where you’re at and what you need to do next.
Step 2 – Tracking
Your current setup is not great, it bugs, and you don’t have what you need.I update it so that you have the right stuff. That can be:- ethical and sustainable tracking with Matomo (open source) or Plausible (cookieless)
- Google Analytics tracking
- Google Ads, Meta Ads, etc. conversions
- GDPR compliant Consent Mode and cookies banner (Cookiebot/Usercentrics)
- strategy and KPIs review (client profile and journey)
- Data Warehouse management (BigQuery)
Step 3 – Reporting
You use 36 different tools and do not have the time to check their analytics one by one.I gather all of your tools data in Looker Studio and, if needed, BigQuery.You have one dashboard with all the insights you need to optimize your campaigns.In bonus, it’s automatic, dynamic, and interactive.
Step 4 – Coaching
You also have 36 things to do today. When will you have the time to review your analytics?Give chance a boost. We plan a one-hour coaching session every week for two months.We review your analytics together, I answer all your questions, and you build your own analytics review routine.
Step 5 – Yearly check-up
Your company is changing, and so should your analytics.Every year, we redo an audit and identify points to update.You’re sure you always have tremendous analytics.